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C & GHacks can be a messy lot – not dishevelled but not exactly shevelled either. There always seems to be someone in the box with a bag stuffed with yellowing newspapers, a browning banana and a dog-eared and out of date Playfair. Some of us struggle to open or turn off our lap-tops. But enough about CMJ.
So, for some, the organiser sent to us by Cheltenham and Gloucester, doubles up rather nicely as a doorstop. The Media Guide, meanwhile, put together by same, is often so late it is positively posthumous, though that is no fault of theirs. It is often forgotten, therefore, that the Cricket Writers’ Club have a particularly good relationship with Cheltenham and Gloucester, who are now in their fifth season sponsoring the main domestic one-day competition and pay a welcome sum into our coffers each year. It started out as the Gillette Cup in 1963 and became the NatWest Bank Trophy in 1981 before C&G took over in 2001. Their current sponsorship agreement finishes at the end of next season. Lisa Gilbert, from the company’s marketing division in Gloucester, says: "It was all new to us. We had been involved in sponsorship on a local level but nothing like this. We needed some help. "So we have used the expertise of the cricket writers. It’s a trade-off, basically. We make a donation to the CWC and the cricket writers help us choose the man of the match. "We print the media guide in-house, based on information provided by the England and Wales Cricket Board. It goes beyond that. We have always had a table at the CWC’s annual dinner, immediately before our final, which is a nice occasion.
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